Future Interaction

Intelligent by design

Great brands do not come about by chance. The interactions they nurture are carefully designed and continuously evolved around the needs of people and the world around us. Future Interaction is a user experience, product and service innovation consultancy set up to help businesses adapt and thrive in our rapidly changing world.

Picture of Tim
Design Thinking approach
UX design best practice
Application of AI and ML

Helping brands on the move since 1999

Tim Seddon 

My passion lies in the application of human centred design in business, sustainability, collaborative working and innovation enabled through technology. 

Along with extensive management and multi sector experience from my time running some of London's leading digital agencies, I am a certified UX design professional, creative thinker, marketing expert, operations specialist and Agile leader. 

Please also see my Linkedin profile if looking for more details and references: https://www.linkedin.com/in/tseddon/

Can I help you too?


Over the last 20+ years I have helped teams at numerous FTSE 100 and Fortune 500 companies evolve for the digital era. In addition, as an entrepreneur I have been at the coalface setting up and running a number of small innovative B2B and B2C businesses. Whatever shape or size your business is, Future Interaction is here to help. 


Here are just some of the more well known brands I have worked with other the years:


“I've worked with Tim on and off, in various ventures and capacities, over the past 20+ years. He has an incredible vault of experience and is equally skilled as a leader, strategist, and practitioner; a truly outstanding man to have 'on your team'.”

Rob Oubridge - Director, Flipside Group 

Insights, Ideation, Iteration diagram

Industry 4.0 is changing the shape of future business

How quickly will you adapt?

My approach

For innovation projects I like to use the MIT Design Thinking approach (Real, Win, Worth It framework) to work with you or your team/s to identify potential areas for innovation and generate ideas together. Where possible I like to work in a hybrid capacity split between your offices and remote working. 

MIT Real, Win, Worth it framework overview diagram

MIT - Design thinking approach 

The MIT Real - Win - Worth it framework was developed as a systematic and repeatable process for approaching innovation in business. I studied this method with the MIT Sloan school of management. Inside the framework I then use a Double Diamond approach across Insights, Ideation and Iteration of concepts to facilitate collaborative working.


Diagram showing Deep learning within ML and in turn within AI field

Applying new technology

If AI is to play a role in the solution then I can help here also. I have studied with MIT to help identify business opportunities for the application of Machine Learning models. In addition I am well versed in areas such as the IOT, Industrial IOT, Robotics, Data pipeline management, Edge computing and Digital Twins.


Mid fidelity example of prototyping showing an airline homepage example

Crafting great experiences

I believe in developing experiences that benefit both people and business. In order to succeed, prototyping and great UX must sit at the core of all products and services whether they are B2C, B2B or internally focussed. I am a certified professional UX designer having trained with Glasgow Caledonian University and the UX design Institute. 

Awesome. Very few people know how to grow an agency 300% in 9 months, understand everyone's needs and make it a successful business too. His care for creativity and commitment to people makes Tim far too hard-working and a breath of fresh air.”

Marc Giusti - Founder, Veloforte 



Caring about the future...and the bottom line

Targeting Sustainability in your business and your supply chain is so critical for the future health and wellbeing of our planet. It can also deliver significant cost savings whilst also attracting talent, driving up staff retention, increasing revenue and attracting more investors. It really is a win win for those embracing change in this area. 


Digital strategy | Quant and qual research | Workshop facilitation | UX design and Prototyping | Website and mobile app design | New Product and Service development | Pitch leadership & support | Executive coaching & mentorship | Interim key role cover.

📞 07590984555

📌 London area, UK (travel as required)

e: tim@futureinteraction.co.uk

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